The Postal Museum AR App is a guided tour application that leverages augmented reality (AR) technology to enhance the user's experience, allowing them to explore the postal museum both virtually and in-person.
Client
Who: Postal Museum
What: AR Tour App
When: February - June 2023 (Total of 3 weeks work)
Project Overview
As lead UX/UI designer, we directed the redesign for a prominent AR app. This involved visiting Postal Museum to improving the tour app, and developing wireframes and high-fidelity designs for crucial pages, ensuring compatibility across mobile and desktop platforms, including the VR page.
Problem
Visitors often find traditional museum tours lacking in engagement and interaction, making it difficult to fully appreciate and understand the exhibits.
Solution
The app uses AR to provide interactive, immersive tours that bring exhibits to life, offering detailed information, 3D models, and engaging multimedia content. This not only enhances the physical museum visit but also allows users to explore the museum virtually from anywhere.
Results
Visitors often find traditional museum tours lacking in engagement and interaction, making it difficult to fully appreciate and understand the exhibits.
Average Session Duration
- Increased by 13.44% from 2m 15s to 2m 35s
Average Pages Per Session
- Increased by 17.15% from 2 pages to 3 pages*
Team
- 2 UX designer
- 2 UI designer
- 1 developer
- 1 Game designer
My Role
- Research
- UX design
- UI Design
- visit museum
Guiding Principles
It provides a guided tour application that leverages augmented reality (AR) technology to enhance the user's experience, allowing them to explore the postal museum both virtually and in-person.
Logo
I created the Postal Museum AR app logo and decided to keep the original one due to the conssitency of the branding.
Colour Palette
The black and red color palette for the Postal Museum combines the trust of black with the energy and the history of red creating a high-contrast, memorable, and versatile brand identity.
Font Style
Poppins is a versatile and modern font that combines geometric forms with clean, elegant lines, making it ideal for both digital and print media.
Image Style
The app uses a bright, friendly aesthetic with dark background images to highlight key features and create striking contrast, fostering a welcoming and engaging user experience.
Illustration Style
The app uses a bright, friendly aesthetic with dark background images to highlight key features and create striking contrast, fostering a welcoming and engaging user experience.
User Flow Diagram
Wireframes
The wireframe design offers new users an intuitive experience, starting with a splash screen overview, followed by a quick and easy sign-up and sign-in process.
Usability Testing result
There are still some users who found a few usability issues during the test.We noticed that some users were confused about the augmented functionality.
Example: In Task one, participants have to register an account for the Postal Museum application. This task has 100% effectiveness and 100% success rate. All of the users completion time is under 60 seconds and no participant needed assistance or made any mistakes during the completion. The average task time is 38 seconds which is almost half of the expected time. Therefore, this means the instruction of registering an account is clear to the users.
Low-Fidelity UI
High-Fidelity UI
AR Demo
Impact
The goal is to launch the updated VR platform, making it easier for users to explore and interact with virtual environments. While future enhancements are vital, I’m excited about how this platform will boost user engagement and create more immersive experiences.